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The First Cannabis Conference for Women of Color 

June 21st and 23rd, 2024 Philadelphia, PA

What Is Higher?

The First Cannabis Conference
for Women of Color

Welcome to the Women of Color Cannabis Business and Wellness Conference - a groundbreaking event that aims to highlight the contributions of women of color in the cannabis industry. Our conference offers a dynamic program that includes expert-led panel discussions, educational workshops, networking opportunities, and wellness activities. Whether you are seasoned industry professional or just starting out, you will find something valuable at our conference. Join us this year in Philadelphia PA at Billy Penn Studios June 21-23, 2024 and be a part of history!

Sheena Roberson is a pioneering entrepreneur and visionary leader in the cannabis industry, who has created a platform that celebrates and uplifts people of color in the cannabis space. She is passionate about empowering marginalized communities and addressing the unique challenges faced by black and brown individuals within the industry. Sheena has tirelessly worked to provide education, resources, and networking opportunities for aspiring entrepreneurs and professionals of color in the cannabis world, fostering a supportive community that enables individuals to connect, collaborate, and thrive. Her advocacy for policy reforms that address social equity and create a level playing field all participants in the cannabis industry has gained recognition and respect from industry leaders and grassroots organizations alike. Sheena's vision extends beyond business success, recognizing the importance of holistic wellness and the healing power of cannabis. By intertwining business development and wellness, she has created a unique platform that encompasses both financial prosperity and personal well-being. Through her unwavering dedication and groundbreaking work, Sheena Roberson continues to shape the cannabis industry, inspiring countless individuals to pursue their dreams, defy the odds, and create a more inclusive and equitable future for all.

Presented by Sheena Roberson,
Founder & CEO of Cannabis Noire

"Black women have had to develop a larger vision of our society than perhaps any other group. They have had to understand white men, white women, and black men. And they have had to understand themselves. When black women win victories, it is a boost for virtually every segment of society." - Angela Davis

Panel Selections

Addressing Disparities in Health Care for Women Of Color

Exit Strategies: Planning the Pivot

Mary Jane Money: Securing Capitol for Women of Color

Amplyifying Storytellers of Color

Activism, Social Justice and Legislation EmpoweringWomen of Color

Ancestral Plant Medicine

Navigating Contracts Lciensing and Negotiations

Death of DEI

Managing Culture in Coporrte Settings

Unpacking the Impact: Women of Color & The war on drugs

Beyond the Bud: Non Plant Touching Cannabis Businesses for Women of Color

The Canna Tech Divide

Cannabis Through Ages and Stages of Life

Cultivating Opportunity: Exporing Women of Color in Agriculture

Breaking The Cycle: Prioritizing Self-Care in Women of Color

Neurospicy Sis: Exploring Neurodivergence in Women Of Color

Intersectional Identities: Women of Color in the LGBTQ community 

Reel: Talk Disparities faced by Black & Brown Influencers 

Transformative Health: Therapeutic & Holistic  Practices

Caregiving & Parenting with Cannabis

Get ready for the ultimate Cannabis event of the summer! We have an incredible lineup of speakers, panelists, and programming that you won't want to miss.

Meet Our Higher 2024 Panelists

Check back for who we've added to the line up this week!

The Experiences

Online Conference Opportunities

Our mission is to create a safe and inclusive space for Black and Brown entrepreneurs and professionals to connect, learn, and network, no matter where they are located. 

We’ve designed a unique virtual experience that allows attendees to connect with each other and industry leaders in real time. Our experienced correspondents will make sure you don’t miss any of the action, while our live events will make you feel like you’re right in the middle of the action. We hope to see you at Cannabis Noire

Online Class

Higher Apparel

Introducing our exclusive Higher totes made from premium hemp material. These totes are not only beautiful but also embody intellect and the collective pursuit of higher aspirations for women of color. Shop now and elevate your style with Higher.

Discover the ultimate in style and comfort with our new Higher crew neck sweatshirts. Made from premium hemp material, these shirts are the epitome of softness and quality. Designed to embody intellect and the collective pursuit of higher aspirations for women of color, Higher is the perfect choice for those who demand the best. Elevate your style and shop now to experience the unique elegance of our collection.


The Higher Conference is poised to make a significant impact in the cannabis industry by bringing together women of color and their allies. Our mission is to create a community that is supportive, collaborative, and committed to equity and inclusion. We invite you to join us as a sponsor and help us celebrate the achievements of women of color in the cannabis industry while promoting healthy ally relationships. Together, we can create a powerful movement that drives positive change in the industry.

High-Pitch Competition

We all have a story to share. Here's an opportunity to introduce yourself and tell users about you. You can include a little bit about your professional history, your personal interests, or how this site came to be. Click to edit the text and make it your own.

This year, 21 budding cannabis entrepreneurs will pitch their cannabis concepts to funders, and community builders across 4 different events powered by Rooted In Good - the corporate philanthropy arm of Curaleaf.


The events will be targeted towards diverse businesses and license holders in the cannabis industry. Each event will award $2,500 to its runner-up and $5,000 to its top winner. The top two companies from each event will also pitch at the Rooted In Good Cannabis Demo Day during Boston Cannabis Week on September 19 for a chance to win up to $25,000!

All stages of business that have a product or service in market and ready for sales with less than $250,000 in revenue last year are welcome to apply. Companies must identify as diverse or minority to be eligible.



Applications are open now for the following:

New Brunswick, NJ - Benzinga Market Spotlight Applications Close: June 3 | Pitch Event: June 17 Philadelphia, PA - Higher Conference Applications Close: June 4 | Pitch Event: June 22

Chicago, IL - Black CannaBusiness Expo Applications Close: July 9 | Pitch Event: July 26


Companies will be selected based on the competitive advantage, team, viability, and potential for scale of their business.

Shop with premiere Vendher Vendors in person and online at Higher 2024!!


We offer you the opportunity to enjoy the best of both worlds by providing you with a shopping experience that is both convenient and reliable. You can choose from our trusted and high-quality vendors, either in person or from the comfort of your own home. We invite you to join us for a virtual shopping experience that is tailored to meet all your needs and preferences.

Higher Press